Last edited by Kazrakus
Saturday, November 14, 2020 | History

5 edition of Hospitality Marketing Management, Third Edition and NRAEF Workbook Package found in the catalog.

Hospitality Marketing Management, Third Edition and NRAEF Workbook Package

  • 130 Want to read
  • 21 Currently reading

Published by John Wiley & Sons .
Written in English

    Subjects:
  • Hospitality industry,
  • Sales & marketing,
  • Business & Economics,
  • Business / Economics / Finance,
  • Business/Economics,
  • Industries - Hospitality, Travel & Tourism,
  • Business & Economics / Hospitality, Travel & Tourism

  • The Physical Object
    FormatHardcover
    Number of Pages448
    ID Numbers
    Open LibraryOL9602543M
    ISBN 100471442283
    ISBN 109780471442288
    OCLC/WorldCa228217669


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Newly revised and updated, this Third Edition gives students the foundation they need to prepare for managerial careers in this rapidly growing field. Organized into seven major sections, the book begins with an overview of the hospitality industry and concludes with a discussion of the significant issues facing managers today and in the future.

Updated, expanded, and filled with new material and fresh learning tools. This fully updated and expanded Third Edition of Hospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of Price Range: $ - $ Dimensions of the Hospitality Industry, Third Edition Package (Includes Text and Nraef Workbook) by Paul R Dittmer, National Restaurant Association Educational Foundation See All from $ Hospitality Services presents an overview of the hospitality industry.

The text discusses the various roles and responsibilities of workers in the five areas of hospitality - food and beverage, lodging, travel, tourism, and recreation.

The basics of management and the business side of hospitality. Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text.

This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing 4/5(5). This edition is created to teach restaurant and hospitality students the core competencies of the Ten Pillars of Restaurant Management.

Hospitality Marketing Management The Ten Pillars of Restaurant Management is a job task analysis created with the input and validation of the industry that clearly indicates what a restaurant management professional must know in order to Reviews:   Hospitality Marketing Management, 6th Edition Paperback – August 8, by David C.

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The basics of management and the business side of hospitality are also covered. In addition, the text provides an overview for business support areas, such as human resources, marketing and sales, and accounting. Chapters on career planning lead students through the steps of the job search and emphasize the skills needed for success.

The National Restaurant Association partnered with academic and industry experts to develop Foundations of Restaurant Management & Culinary Arts, Second Edition.

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Description. Please note: the next edition of this title is being combined with Introduction to Hospitality, 7/e and will be available for spring in Introduction to Hospitality, 8/e.

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